I don’t often gush about online shopping but let me tell you why buy.com rocks.

First, there’s the fact that they offer books, music, dvd’s and all the cool electronic toys any of us could want at really good prices. It’s true that lots of other online stores do that, but most don’t also show you the going price for the item you’re looking at, and where you can get it. Not just, “average retail price is X” but “You can also get this at Target for X.” I like that they’re honest about these things, especially since their prices are usually the lowest of the bunch.

Then there’s the fact that they take multiple forms of payment: credit/debit cards, paypal, and google checkout, the latter of which nets you a $10 discount if you’re a first-time user. I’m all for saving $10 when I can.

The site itself is easy to navigate, and uses images and text as well as audio and video to display products. Users can even upload video reviews of the products they’ve ordered. Regular multimedia segments include Howie Mandel’s “What’s Shakin'” and Ryan Seacrest’s “Deal of the Week” both of which highlight specific offerings.

Another reason why buy.com rocks is that they offer free shipping, which is great if you’re buying a big-ticket item where shipping is usually based on weight.

I went there to browse through their camera offerings and found one I really like, and am about to order it. I’ll let you know if everything goes smoothly. Meanwhile, if you’re looking for anything from jewelry to sunglasses to flat screen dvds, check out Buy.com.